Many startups are turning to outsourcing to streamline their core processes and help them find their footing in their industries. This is becoming a growing trend, particularly because the benefits of outsourcing greatly outweigh the disadvantages.
You might not have considered this approach yet because you aren’t sold on how outsourcing can help your business, but try to keep an open mind. A lot of entrepreneurs have gone down this road and succeeded because they allowed themselves to be swayed by the potential of this business practice.
Outsourcing, at the core, is a cost-effective way of getting your tasks done by experts without the added expenses of hiring in-house employees. This means that you will only be paying for the services and goods you receive rather than the overhead costs of full-time employment.
Since the outsourcing economy is currently on the rise, you can find companies that offer their services for almost every function you can imagine, such as bookkeeping, data encoding, or filing taxes. Even the marketing aspect of business can be outsourced, especially know that it exists in two dimensions: online and offline.
Before you think that outsourcing your marketing arm is useless because you can perform the tasks yourself, here are three positions that you should consider branching out. This is because you can get the complete experience of having experts working for you, but without the full-time costs of permanent employees.
Marketing Head
One of the best positions to outsource is the head of your marketing department. This is especially true if you don’t have any experience in handling customers or knowing how to approach them. Outsourcing a marketing expert will also give you more room to focus on your core functions as a business owner.
Marketing is much more complex than getting your message across to your audience. You see, for a business to become successful, you will have to know how to strategically package your messages and deliver them through channels that your target audience use.
Hiring a part-time CMO, who has experience in handling both traditional and digital marketing campaigns, is what you will need to achieve this goal. You will get the expertise of a seasoned marketer who can acquire customers, develop sales, and grow your company without the executive-level costs.
If you have big plans for your startup company, then having a capable leader who can spearhead your marketing team is vital to realize your vision. You won’t have to worry about lacking funding for this because you will only need to pay for the services you will require during the transaction.
Social Media Manager
With the whole world connected online, you will have to adapt your strategies to be applicable in the digital sphere. This means communicating with your target market through the platform they are always on: social media websites.
Launching social media campaigns and managing the accounts simultaneously can be very time-consuming. This is why outsourcing a social media manager who can take care of the tasks for you can be a smart business decision because then you will have more time to focus on your core functions.
Social media plays a big role in digital marketing, and you should be able to harness this potential and use it to make your business visible online. Constant online activity can help garner wide audience reach, encourage customer engagement, and get organic leads that can turn into sales.
Content Creator and Writer
Since the main purpose of marketing is to promote your business to the right audience in the hopes of earning a profit, you will need to package your messages in creative ways. The best method to do this is by utilizing the power of compelling and engaging content that can add value to the lives of your audience.
Content is not limited to visual manifestations, such as pictures, videos, or blogs. Content can also be auditory, sensory, or a mixture of all these forms. Knowing what forms of content are optimal for your needs and where you should use them is an essential aspect of digital marketing.
Having a good grasp of the mechanics of content marketing is developed through time and experience, which is why this position is a perfect candidate for outsourcing. You can hire established content creators or writers who can bring your ideas to life without spending a fortune in the process.
Marketing is arguably the vital aspect of running a business because it’s the part that directly communicates with your audience and potential customers. Without the customers that bring in profit, your business can never take off. So before you focus all your energy on the other facets of business, consider investing in your marketing arm.
